Marketing Frameworks
Learn & apply over 30 different marketing frameworks using a common brand & product voice, all with AI. Generate copy, ideas & strategies to empower your marketing with tried & true frameworks.
Overview
It seems like marketing is always changing and there are new strategies and approaches published every day. However, most of these are based on the same old-school frameworks that have been around for decades.
Marketing Frameworks combines AI with a plethora of content to bring an interactive marketing course to life. As you navigate the content about the various tools and frameworks, there are AI applications built in to see the framework in action with your own brand product and customer profile. Simply add your data once and generate nearly infinite content, strategies and new ideas.
Challenge
Teach & apply marketing frameworks in a unique and interesting way. Existing LMS platforms aren't customizable enough to incorporate a custom user experience.
Solution
We built a custom platform from scratch to contain the learning content, integrate with LLMs to empower users to generate custom content.
Devised a server-side data accuracy eval with XML templating to ensure the data returned from the AI API will fit into our templates.
Results
Laravel, MySQL, Tailwind, Fly.io, Stripe, Anthropic API, OpenAI API